There are many ways to approach this problem. First, a quick and easy way:
Let's agree that Alice is in frame A and Bob is in frame B.
If they both go on a trip and come back at the same time, as measured by Chuck who stayed home, then based on special relativity we can all agree that whomever was traveling closer to the speed of light on their trip will have a clock that's behind everyone else's (ignore accelerations for simplicity). So, if Alice traveled faster then her clock would be behind even Bob's clock. Based on this you must logically conclude that Alice would have observed Bob's clock ticking FASTER, not slower THAN HER OWN if she somehow viewed him in transit. Of course, Chuck would have seen both their clocks running slowly, but Alice's more slowly than Bob's.
Some things are relative but you have some invariants, namely spacetime and the speed of light. Even if observers don't agree when things happened, the events are still fixed, in one position in spacetime. Einstein said that individually space and time are relative but you still have an absolute from which to measure, and that's spacetime. All entities are moving through spacetime at the speed of light (c). That's right, even you, but most of that velocity is directed through time. If an object were to have a zero velocity in space then its speed through time (the 4th dimension) is c. As you increase your speed through space some of your speed through time is diverted (but the vector total is always c) and thus time appears to slow down for you as observed by someone at rest in space.
The point being that there IS an absolute from which to measure so if Bob were traveling slower than Alice then Alice would see Bob's clock ticking faster than hers but slower than the stationary clock.
I didn't quote any sources but most of my current conception of relativity came from an excellent book: "The Fabric of the Cosmos" by Brian Greene.